ISM constantly expands its offer to include current nutrition trends in the snacks sector and further products for in-between snacking enjoyment:
FRUIT & VEGETABLE SNACKS, SMOOTHIES • FISH & MEAT SNACKS, PACKED READY-TO-SERVE • ENERGY & FITNESS SNACKS • BREAKFAST SNACKS • COFFEE, TEA & COCOA, SWEETS AT ALL TEMPERATURES
You too can enhance your image as a competent supplier at ISM in Cologne!
There will be a special area in Hall 5.2 dedicated to the product categories fruit and vegetable snacks, meat snacks and breakfast including tea and coffee. The suppliers of coffee and tea are grouped around a tasting bar, where Baristas and catering specialists will prepare samples. This will enable the buyers to try different types of coffee and tea and directly come into contact with the exhibitors.
Once again in 2016, top purchasers came from abroad from large trading companies and importers. The German trade was also strongly represented once again. 87% of the ISM visitors are involved in making purchasing decisions at their respective companies. A good 70% hold executive positions.
|Wholesalers and foreign trade||22.2 %|
|Retail trade||19.1 %|
|Food service||3.2 %|
|Authorities/public sector||1.2 %|
Rasti Lari General Trading, Dubai/UAE
Roohollah Azad, General Manager
Dabora Co., Ltd., Republic of Korea
Lee Chul Kyu, Managing Director
World of Sweets/Hancock Cash & Carry,
United Kingdom Andy Johns, Trade Sector Controller
Winkelbauer GmbH, Austria
Hannes Winkelbauer, CEO
Industry meeting point
Year for year over 38,000 trade visitors meet up in Cologne. ISM offers around 1,600 exhibitors a platform for their products.
Comprehensive market overview
The trade fair segments of ISM cover the entire market for sweets and snacks and offer a global overview.
ISM is tailor-made to suit your needs and those of the trade. Exclusively end products destined for sale in retail outlets are presented at ISM.
Always a step ahead
ISM is a trendsetter and source of ideas for the sweets and snacks industry. This is the only place where you can comprehensively inform yourself about all the trends, the market action and your competitors' activities.
among the exhibitors (93% would recommend the trade fair) and among the visitors (83% say they "achieved their trade fair targets").
Optimal venue date
Because the trade fair is scheduled at the beginning of the year the season business can be ideally planned and presented. So, you won't miss out on any turnover opportunity.
Benefit among others from the early bird advantage and quantity-based rates, the ISM complete stand, the Newcomer Area or the "New Product Showcase" special event.
At the simultaneously staged trade fair you can inform yourself about new solutions and further developments for recipes and the production and packing of sweets and snacks.
First-class Cologne trade fair location
Infrastructure, major economic hub, hotels/food service, media city - the Cathedral City definitely has plenty to offer!
Whether new to the industry or represented at ISM for the first time: The ISM Newcomer Area offers newcomers the perfect presentation platform. In an attention-grabbing ambiance and at favourable conditions, you are given the opportunity here to test the market value of your products in a targeted manner and convince new customers. The prerequisite is that you haven't exhibited at ISM before.
Calculate the costs for your trade fair presence simply and fast.