The world’s leading trade fair.
interzum 2019.

interzum is the world’s leading trade fair for furniture production and interior design. This is where the most important business is conducted and momentum for the global furniture supply industry is created. Decision makers, opinion leaders and disseminators from all over the world keep up with the innovations in the industry, seek and establish new contacts – those who want to do truly good business in 2019 should not miss this opportunity.

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interzum provides key momentum for the design of tomorrow’s living environments. It is the industry’s central communication platform and the ideal setting for companies, who want to present their ideas to the whole sector in one go.

The most innovative products, new technological developments and innovations in materials are presented at the largest industry event worldwide. The whole sector attends the trade fair to experience product premieres first-hand and to get a glimpse into the future: Topics such as the conservation of resources, sustainability, upcycling and the increased interest in digitalised living environments are all covered.

Stage for premieres.
Exhibitor overview.

Companies that want to present product developments or new technologies to the entire sector in one go can achieve this aim by exhibiting at interzum: The fair is the place where the industry looks for fresh momentum, where new ideas find their market and where products often begin their global careers.

1,732 exhibitors introduced their new offerings at interzum in 2017, 79% of whom came from abroad. 83% of all exhibitors at the fair had already decided that they would participate again in 2019 during the fair!

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ORIGIN OF EXHIBITORS




ORIGIN OF FOREIGN EXHIBITORS




EXHIBITORS HIGHLY SATISFIED WITH FAIR OBJECTIVES ACHIEVED

(very) satisfied




OVERALL ASSESSMENT OF FAIR PARTICIPATION:

(very) good

Source: Survey of exhibitors at interzum 2017, conducted by an independent market research institute.

A must.
Visitor overview.

Every two years, interzum becomes the centre of the worldwide furniture supply industry, as well as the stage for exciting world premieres, spectacular product innovations and industry-wide developments.

It is a must-attend event for decision makers, architects, designers and floor layers from the industry, the trade and the craft sector: 68,782 trade visitors came to Cologne in 2017, of whom 18,405 came from Germany and 50,377 from abroad. Just as important for you as an exhibitor is the fact that 85% of the visitors played a key role in purchase decisions.

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ORIGIN OF VISITORS




ORIGIN OF FOREIGN VISITORS




HOW SATISFIED ARE YOU REGARDING THE ACHIEVEMENT OF YOUR FAIR OBJECTIVES?

(very) satisfied




IN WHICH COMMERCIAL SECTOR DOES YOUR COMPANY OPERATE?




HOW MUCH INFLUENCE DO YOU HAVE ON PURCHASING DECISIONS?

Source: Survey of visitors at interzum 2017, conducted by an independent market research institute.

A comprehensive exhibition.
The exhibition segments.

interzum represents the entire spectrum of the global market and provides an overview of innovations and trends that is unparalleled worldwide. In 2019, the fair will be even more comprehensive - and thanks to its new hall allocation will be even more clearly structured. The division of the event into the segments »Materials & Nature«, »Function & Components« and »Textile & Machinery« makes it as simple as possible for the visitors to find exactly what they are looking for at interzum.

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Top quality.
The event programme.

Living and working environments are ever-changing: People need and want to be more mobile, and the demographic shift is creating new demands on concepts for living and interior design. In addition, ongoing digitalisation and the trend towards customisation are posing further challenges to the industry: Furniture needs to be smart and materials more intelligent, as the consumers’ requirements for the interiors they live in are profoundly changing.

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interzum is addressing these developments and challenges with a top-quality supporting programme, including presentations on three special areas, each of which is dedicated to a specific topic:

»Materials & Nature« is devoted to new, innovative and future-oriented materials.

»innovation of interior« invites architects, industrial designers and interior architects to experience innovative and exciting ideas for design.

»Textile & Machinery« introduces the key trends and innovations in the textile industry with a focus on “mobile spaces”.

Centre of attraction.
Communication.

interzum draws a lot of attention, already long before the fair actually takes place: Press conferences and reports make the fair a topic of discussion on a worldwide scale. As a result, 550 journalists came to learn about the most important innovations of the industry at interzum in 2017 and in turn, informed the world.

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interzum already engages with its target groups well before the fair as well – with communication channels reaching worldwide, we make sure that none of your relevant decision-makers will miss out on the world’s leading trade fair:

  • Print, internet, online, social media: the integrated media initiatives for trade visitors
  • Worldwide, target-group specific mailings
  • Targeted cooperations with associations and industry representatives
  • Free promotional materials for your advertising and customer communications
  • Admission ticket vouchers to invite your customers to visit the fair for free
  • Complete transparency: An efficient system for visitor registration offers comprehensive analyses

Location.
In the heart of Europe.

Centrally located in one of the most highly populated regions of Europe, Cologne is the perfect place for the leading trade fair worldwide to be held: The city’s outstanding infrastructure and optimal accessibility, whether by train, by air or by car, help it attract 2.7 million visitors per year. In addition, Cologne is a melting pot for the arts and for culture as much as for commerce and the joy of living. Cologne is a multifaceted and fascinating city and, even apart from the fair, always worth visiting. Welcome to Cologne. Welcome home.

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Contact.
Your direct connection.

We are interested in participating at interzum.

Download the application form here!

You can find your contact person here: www.interzum.com/Contact